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Now, read your list. Select the most compelling ones that you honestly come by and incorporate
them into your marketing program.Some ways to use your USP:oSound-bites or elevator speechesoMarketing messagesoBrochuresoValue PropositionsoAdvertisingoPress
ReleasesoProposalsMarketing Coach Susan Martin provides marketing coaching services to business owners and professionals who want
to increase sales and profits and decrease stress. When you do this, you effectively make
the prospective customer a promise that you do things a certain way, and get specific
results. Step back into your own shoes.6. When used successfully, it makes your product or
Nike Requin services the obvious choice. Therefore, it's vitally important that you never use a USP that
you can't honestly fulfill.Companies who employ USPs have a basis for competing in the marketplace
that goes way beyond price. For marketing that really packs a punch and for those
of you who hate selling a USP is one of the things that will help
to convince prospective customers to buy.Here's a simple exercise to help you identify your USP:1.
This helps your prospects to understand why they should buy from you rather than your
tn requin competition. Don't holdback - include stereotypes and globalisms - sometimes even funny ones will help.4.
Gather together a couple of people from your team, or who know something about your
business.2. Pinpoint the types of things these others might say about the products, services and
companies in your industry. This is often called a USP or Unique Selling Proposition.The best
USPs consist of unique concepts that set your business favorably apart from the competition. Put
yourselves in the shoes of others in your industry, especially your prospective customers.3. And, since
there always seems to be someone who can do it cheaper, it puts your business
into a different league.Surprisingly enough, there are many companies that don't have USPs. What makes
YOU or your company different, REALLY different?7. Make a long list.5. Sometimes they manage to
exist; but often they lose steam and fail. One of the keys to successful marketing
is identifying what makes your business unique and letting everybody know about it. Visit her
on the web to find out more about her business coaching services? 2004-2008, Susan Martin,
Business Sanity..
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